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Who you gonna trust? Apparently not Google.

by on November 10, 2009

As Google tries to expand beyond the search engine business, it’s meeting resistance from some IT quarters. On the surface it may seem that IT managers are worrying about their job security as the King of Search tries to cajole corporations to move their information from onsite data centers into Google’s, but IT managers also have concerns about security, privacy and compliance that will take more than Google’s good guy reputation to belay.


A case in point is a recent CIO poll taken by TechRepublic. Asked who they trusted more, Google or Microsoft, the dozen IT execs on the panel chose Microsoft by a 2 to 1 margin. For the majority of data center managers on the jury, the choice was largely a case of the-devil-you-know versus the-devil-you-don’t.


Some key concerns raised about Google by the jurors were:


  • It takes forever to get its products out of beta
  • It’s moving too fast in too many areas at the cost of security and trust
  • It pressures companies to consolidate data at remote locations before they’re proven safe and secure
  • It requires integration of internal IT systems with an insecure environment, i.e.,”the cloud”


Winning the hearts and minds of IT pros won’t be easy and Google, which has a reputation for making all the right moves when it comes to building its business model, has uncharacteristically stumbled in its current campaign.  


Its “Going Google” initiative targeted users, rather than decision makers, as a means of getting its foot in the door to the corporate data center. It set up a “Spread the Word” Web site to recruit users and Google-fans to pressure IT honchos to adopt Google’s corporate offerings. As Dana Oshiro aptly points out in his article, while this may work when evangelizing to family and friends, it doesn’t take a genius to predict the outcome of a discussion where a rank-and-file user tries to tell their IT admin how to do his or her job.


If Google wants to win its case as an alternative to Microsoft, it’s going to have to appeal to the jury and not the audience in the courtroom.

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